On your home page, you should have an image, and the best ones feature:
1. A living being (preferably just one)
2. Looking right at you
3. Evoking emotion
If you don’t have that, you’re missing out on the single most powerful element of your site.
For more on nonprofit imagery, check out a list of resources
here.
Article by: Katya Andresen
No comments:
Post a Comment