A Smile is a Universal Right

Another great marketing piece by Operation Smile.  Might have to tilt your head for the first shot - sorry about that.

So impressed by this organization...

Pay for Shipping?

Operation Smile continues to impress me.  Today's email campaign is trying to get donors to donate specifically to pay for shipping costs.  Shipping costs!?!?  Obviously, shipping costs are not usually something that is very glamorous or a campaign that donors typically gravitate to, but let's face it, it's a necessity in order to do what they do.  I love the way they worded things... simple and straight to the point.  Seems silly not to help them out, right?

Tell a friend

Katie, Help Ship 8X the Medical Supplies Every $1 that you give today helps ship $8 worth of life changing medical supplies.  Our volunteer surgeons are ready. Our corporate partners have already donated essential medical equipment and supplies. But, we need YOUR help to ship them, so we can forever transform the lives of children like Junior. Help other children like Junior from Honduras.

Life Before and After

Another great piece from Operation Smile.  The way this organization uses videos to get their mission across is so crucial in their line of work.  After all, not all of their donors will be able to attend one of their mission trips.  In order for Operation Smile to show their supporters all the great work they do, they have to craft pieces like this one.  I wish more organizations regardless if they are working in the US or abroad would put together little videos/powerpoints to share with their stakeholders.  This organization gets it.

Become a Member

Another quality e-campaign from Operation Smile.  They are now asking individuals to join their team.  After making a gift of $20, $60, or whatever you are able to give, you will be emailed your very own certificate that you can download and print off.  Below it lists off two things they are hoping to do this year with your continued support.

Is being a member anything special?  No, not really.  In fact, is it really just a marketing ploy to get you to make a donation?  Yes.  But, they are continually finding unique ways to make people feel special... and apart of the team.  Very well done in my opinion - it grabs your attention and makes you want to be included.  It's got to be more effective than your everyday "Donate Now" email.  Props to Operation Smile for changing things up and trying new things.

Also, please notice their constant integration with social media and sharing.

Tell a friend

Katie, save children's lives.Join the Operation Smile Team today. Become an Operation Smile team member today and print out this personalized certificate. Please join the Operation Smile team today and help save lives and provide more smiles in the new year! So many boys and girls born with clefts are depending on us. They are lonely. Hurting. Some may even die from abandonment or malnourishment. All because their parents can't afford the surgery they need. Join the Operation Smile Team now with a gift of $20, $60 or whatever you can give. Commit to change a child's life this year. With your support, this is what you can help make possible in 2012. 160 medical missions. 20,000 surgeries. As a member of our team during 2012, you'll help provide 20,000 corrective facial surgeries for children in Brazil, China, Ethiopia, India and other countries worldwide. Join now. Life-saving care all year long. With your continued support we'll open more Comprehensive Care Centers this year. We'll also train hundreds of doctors and nurses in our partner countries so they can help children in their own communities all year long.

Please help now. A child is waiting.

Year in Review

So impressed with this marketing team.  I think this is going to be the future of nonprofits.  If they are going to want to stay in the game, they are going to need to start doing more things like this - year in reviews.  It allows the donors/volunteers to feel more informed and connected.  So smart, I would love to know how long it takes for this nonprofit to create this video vs. how many donations it brings in (especially at the end of the year)!

Happy Holidays from Operation Smile

Another one from Operation Smile...

Whoever works in their marketing department is a genius.  I don't know how you could not want to donate after watching this video.  I find it very impressive that they thought far enough in advance to have doctors, nurses, and volunteers say happy holidays on camera during various international missions.  It shows that they really do care about their donors and frankly, it shows that they are smart and know what they are doing.  It couldn't have cost too much to put this video together and I'm sure it will bring in a decent amount of money.  It's put together very professionally and is a perfect length of time.  Clearly, I'm impressed.  What do you think?

Gifts for Donations?

What do you think about offering gifts for a donation?  Operation Smile (one of my favorite nonprofits) is now offering gifts with minimum donations.  What do you think?  Smart idea or just taking $$ away from the mission?

Just two days left to get free gifts in time for Christmas.

Home Prepare kids for surgery Give a surgery Provide medicines & supplies Stock an operating room Comfort after surgery All items Watch video

FREE GIFTS with minimum donation — order by December 15.

Free Beautiful Silk Scarf from India with minimum order of $240 Free Tote with minimum order of $50 Feeding Bottles for five babies $25

Free Card with every item, to announce your gift