Find Participants with Potential

Excerpt from Friends Asking Amy blogpost by Amy Braiterman. See full post here.

When you return from your break take a fresh look at all your numbers. Don’t just focus on the revenue, look for other program indicators. 

1. Look registrations: number of teams, number of participants, individual participants. How do those numbers compare to last year and to your goals for this year?  
2. Have all your top fundraising teams from last year have signed up again; if they have are they active? Meaning- are they a team of one or have multiple people signed up; if people have signed up are they fundraising?
3. Run a report and find your active fundraiser.  How do you tell if someone is active?  Check and see if they’ve updated their fundraising page, sent emails from their HQ, and number of gifts they’ve received. Once you’ve found these individuals, give them a call and encourage them to keep up the good work.
4. Run a report and find your participants with potential.  Who has potential?  My favorite way of identify potential fundraiser is to if they changed their fundraising goal.  Why… great question.  Here’s my theory…  let’s face it we ask a lot of information during the registration process, so if someone takes the time to read your entire form carefully and they make a thoughtful decision to change their fundraising from the preset amount they’re committed – they’re into you.  They took the time to think about fundraising and what was a good personal goal.