Tax Deductible Deadline

Thought this was a really tasteful way to send out an email campaign requesting end of the year donations/reminding people of the tax deductible donation deadline.  It's short and sweet - straight to the point.  Good colors, images, and wording.

Although 2/3rds of all nonprofit donations take place in the month of December, I strongly feel that nonprofits have to be very careful about how they word their end of the year campaigns.  I don't like the assumption that all of your constituents want to donate at the end of the year (especially after a potentially expensive holiday season), yet I do think it's important to remind certain individuals of the tax deductible deadline because some people want to donate X amount each year in order to get a specific tax deduction.

Well done, ACS.

You still have time to help people stay well and get well all throughout the coming year, but don’t delay your donation any longer! Today is your final chance to make a tax-deductible gift for 2011. Your generous gift will help support year-round cancer research, patient assistance programs, and advocacy outreach. Thanks in part to our efforts, nearly 12 million cancer survivors will celebrate another birthday this coming year. Act now ‐ you only have a few hours left to make a tax-deductible donation for the 2011 tax year. Please don't miss this opportunity to give a special gift ‐ another birthday. The American Cancer Society is a qualified 501(c)(3) tax-exempt organization and donations are tax-deductible to the full extent of the law. No goods or services were provided for this gift. Please consult your tax advisor regarding specific questions about your deductions. You can always contact us 24 hours a day, 7 days a week, at 1-800-227-2345 or visit us online at http://www.cancer.org/contactus. This email was sent to katie.schuldt@gmail.com. If this email was an inconvenience to you, we apologize. If you would like to opt out of Online Engagement emails in the future, click here. Please note, you will continue to receive other American Cancer Society communications. Legal & Privacy Information | State Fundraising Notices The American Cancer Society | 250 Williams Street NW | Atlanta GA 30303-1002