This week, Hope Consulting and GuideStar released the second part of the Money for Good research.
In their research, they have identified six common types of donor motivation:
 What do all of these have in common? Two things: Emotion and impact. If nothing else, remember this: Speak to the heart and show how you make a difference. You’ll appeal to just about everyone. Katya's Non-Profit Marketing Blog By: Katya Andresen |
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