Tell Their Story

Continuing on with the importance of telling a story...

Here is a story put together by ABC about a 14 year old girl named Carly.  It's incredibly powerful.  Why don't nonprofits share the stories of their constituents like this?

I think it is crucial for all nonprofits to "interview" their constituents and help them tell their stories.  It is not only beneficial for the constituent and their family, but it enables them to potentially help many more people going through the same struggles they are.

If a nonprofit can take a constituent like Carly and communicate how your nonprofit organization is helping her and others like her, I can't imagine there is a better way to A - get out the mission of your organization and B - gather up more support and donations.

So make sure you are getting out there and gathering up the individual stories of your and how you are making a difference in their lives.  I can't think of any better marketing material.

See Carly's story - 10 minutes long but definitely worth it!