The Impact of $20

When was the last time $20 was the most impactful amount of money you had ever heard of?

For me, it was last week.

My mother wanted to create t-shirts for friends and family to wear as they cheer on my brother and me during the Philadelphia Susan G. Komen 3-Day. She was determined to demonstrate her technological prowess to me and found an on-line tool/company that allowed her to design her very own custom image and they offered speedy service, to boot. And as if that wasn’t enough, the email that popped into my mother’s inbox changed my respect for the impact of $20 forever.

Hi Doreen,
I noticed that you designed t-shirts for an upcoming charitable effort. We think it's terrific that you are participating in such a worthy cause! CustomInk would love to help you reach your fundraising goal by making a donation to your team.


Please reply to this email with either a:
• link/URL to your individual or team sponsorship page
• mailing address where I can send a check and to whom I should make the check payable
I look forward to hearing from you soon. And thanks for choosing us to make your special t-shirts!


Warm regards,
Laney, Charity Outreach Coordinator
CustomInk.com


And with Laney’s simple email and their $20 donation to my brother’s fundraising account, the impact effect took hold…

As a reminder: Having worked in event fundraising since 2004, I thought I had seen and heard it all, but this was truly an example that you never know where your next donation may be coming from, so don’t be afraid to talk about your efforts and talk about them some more. Don’t be shy about sharing your story. Don’t be afraid ‘put it out there’ every chance you get. Someone, somewhere just might surprise you. CustomInk did.

As a bar-setter: Almost immediately, my expectations surrounding excellent customer service were catapulted to a whole new level. CustomInk demonstrated that a company can provide an excellent service, run a successful business and still have a heart and make a personal impact in people’s lives. Their donation went above and beyond excellent customer service and garnered tremendous respect from me and my family.

As an investment: This company didn’t have to make a huge donation to my Mom’s efforts. All it took was $20 to turn me into a true CustomInk advocate! I have not stopped talking about CustomInk and their unexpected generosity since Laney sent her email. And I assure you that I will be telling everyone I know to get their next custom print purchase from CustomInk. How about that for incredible return on your investment?

As a catalyst: Due to this organization’s $20 donation, my brother was inspired to have his own company make a donation and we have both decided to ‘keep going’ with our fundraising efforts and schedule a ‘after event party’ to share stories and raise even more money! How many other organizations and people that I have spoken to will feel just as inspired to make a difference? The number is only growing…

And that is why $20 is the most impactful amount of money I have ever heard of.

-Posted by Michelle Fleitas, Event360

Props to CustomInk.com for reaching out and being a class act.  I hope more companies will follow their lead and get involved with causes close to their hearts.  I can't get over what great customer service this is and how much good "press" they will receive just from a simple $20 donation.  I can guarantee you that the amount of business they will bring in as a result of this generous act will far outweigh the amount of their donation.